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Friday, July 18, 2008

Aktel To Offer Lower Call Tariff For Pre-Paid Customers

Aktel, country's third largest mobile phone operator, yesterday announced to launch a reduced call tariff of Tk 1 per minute for its pre-paid customers, an evidence of the company's intention to enter into the price war.

Under the new tariff structure, which is likely to come into effect very soon, Aktel's prepaid customers from 7:00 am to 12:00 midnight will enjoy a reduced call tariff of Tk 1 per minute from Tk 1.50.

Other tariff structures, however, will remain unchanged.

The new tariff structure was announced at a press conference in Dhaka.

The company, which has lost its market position from second to third at the end of last year in terms of subscriber acquisition, now paling to fight back by reducing call charges.

The Egypt based Orascom Telecom's subsidiary Banglalink exceeded Aktel with serving 9.46 million customers in the local market, whereas Aktel holds 7.85 million subscribers.

The total mobile subscriber in Bangladesh reached at 43.7million as of June this year, mainly dominated by Norway's Telenor majority Grameenphone with having 20.30 million customers.


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